Paywall and crowdfunding in local media

Subscribe to the newspaper to read the news. Support the media and make a donation. Those who usually get information in digital newspapers have already faced this situation. After all, is using paywall and crowdfunding in newspapers a good idea?

“Classificar as estratégias que o jornalismo digital possui para disponibilizar seu conteúdo em suas páginas e conhecer a realidade na imprensa regional portuguesa”. Este é o início do resumo do artigo que publiquei em dezembro na revista Estudos de Comunicação.

DOWNLOAD THE ARTICLE IN THE JOURNAL ESTUDOS EM COMUNICAÇÃO (IN PORTUGUESE)

The article creates a map of the use of paywall and crowdfunding in Portuguese digital local newspapers. In fact, both are the most used tools to earn money with content on the internet. But, there are other tools such as micropayments, when the audience pays for each news read. This tool is not popular in journalism.

Only print and free native digital

Um dado curisoso deste artigo é a quantidade de jornais regionais portugueses que obrigam o leitor a comprar a versão impressa. Assim, a notícia no site vem com uma mensagem “leia mais na edição impressa”. E não existe assinatura 100% digital. Portanto, se o leitor quiser se informar, o jornal obriga a ter o papel.

This article was produced due to the growth of paywalls in newspapers. There are few newspapers in Portugal and in the world with free content. In Portugal, free content is common in native digital newspapers. In these cases, the source of revenue comes only from advertising.

READ OTHER PUBLISHED ARTICLES

Paywall and crowdfunding start to become popular

Nobody pays for online news. People want everything for free. These expressions have been said in the past. But nowadays, it is normal to restrict content to subscribers. Rejection drops every year.

On the other hand, there is crowdfunding as an alternative tool to paywalls. Crowdfunding campaigns emerged for other purposes, conquering artists with digital platforms and reaching journalism. First, in funding the spotlight, then in funding all the newsroom.

Crowdfunding requires more loyalty from readers as it does not restricted content. It is an interesting alternative to avoid an elitization of journalism. Who has money, pays and is well informed. Those who don't have it, get disinformation, sensationalism, fake news...